UI/UX, Web, Research & Marketing Design with Coding Skills
I’m Ruben Esquivel, a Product & Digital Designer with 10+ years of experience in design
and 3 years working across web and product development.
For the past 8+ years, I’ve built websites for companies that directly helped them
increase sales. That experience taught me how to combine design, marketing strategy, and
front-end coding to deliver not just a website but a business tool that drives revenue.
I specialize in creating user-friendly digital products and marketing experiences that
convert. My skills include UI/UX design, research, A/B testing, and front-end coding
(HTML/CSS). I also write and design sales pages, email campaigns, and help create sales
funnels that help businesses grow.
I believe the best way to grow isn’t just by following tutorials it’s by taking an idea, designing and building it, and putting it in the market to see how people respond.
I Do Things Like
Top Tool: ChatGPT
Figma / Adobe XD
Adobe Creative Suite
(Photoshop, Illustrator, InDesign, Premiere)
Wireframing & Prototyping
UI/UX Design Systems
HTML5 / CSS3
Bootstrap 5
JavaScript (Front-End)
WordPress / Shopify
Git / VS Code
User Research
A/B Testing (Design & Copy)
Google Analytics (GA4)
Email Campaigns
(Instantly.ai & Mailchimp)
Sales Pages & Copywriting
Outreach & Lead Gen
Explainer Video Storyboarding
Developer & QA Mgmt
Feature Handoff
Cross-Team Collaboration
Code Review & QA Testing
Knowledge of Frameworks
Loom (Video Docs)
Asana
GitHub / Docker
Project Coordination